Who are we?
Humbleyodhas are a collective of bright minds who research, foster and deliver cultural defining, game changing platforms, programmes projects and campaigns.
We research, generate and or incubate great ideas into a marketable brand / platform, that communicate deliver a powerful story and we work across commercial, cultural, and Civil verticals.
We pride ourselves on delivering strategies that can change perceptions, change lives and change how people THINK, FEEL & ACT.
Central to our approach is creativity, human behaviour, and heuristics.
We will deliver lightning strikes of great thinking and ideas for your organisation.
Our approach is three-fold: Foresight
We look into and beyond the horizon. So much of society only looks towards finding insight in what has been, and although useful, it's not always reflective of the future, a future you are yet to create, we pride ourselves in foresight. What is needed to drive success in future, be it in the next campaign, in a community or a fundamental insight that changes the positioning or function of your brand or your product. We aim to create a very different vista.
It's not only about technology, but also psychologic, we operate with emotional and data intelligence and believe in controlled experimentation; with a view to creating bold ideas and concepts that isn't always apparent or seemingly rational, yet.
It's about not just focusing on previous existing belief or insight and data it's about pre-empting what can and should come next. What the market or society doesn't know it wants or needs - yet.
We do this by identifying and creating seemingly simple ideas, problems and stories, which can often be hidden in plain sight. We bring fresh eyes and a refreshing voice with a view to giving you brand a fresh identity so you can do something great.
Our approach is three-fold: Intelligent Creativity
We are all about IDEAS.
The bolder the better.
The world has been and will continue to be built upon ideas. Our contribution is to make those ideas 'good ones'.
Ideas has somewhat been sidelined, maybe even devalued in industry and in society, often in favour of incremental gains. But here's the problem, optimisations are costly and there is a limitation to their success.
If you really want create an interstellar business or brand, then you need bold interstellar ideas. These ideas are not aligned with size of budget but with clarity of thought and language that changes perception.
Creativity doesn't only live in marketing or in an ad or a even social media post, Ideas sit at the heart of science, law, even accounting. Ideas are the heart of your brand, business, or community, and they shape your vision.
They just take a little imagination and a leap of faith.
Our approach is three-fold: Purposeful
Being good can also be good for business.
Here's where we court a little controversy to land a point. I'm done with purpose marketing.
Businesses and society should by now BE purposeful brands. Your business must exist for a purpose, it has a purpose and it is important to communicate what that is. Being purposeful isn't an appendage to your business 'that's washing' and that's not cool.
Your business has a responsibility to deliver its purpose in the most sustainable and socially conscious way, it's not just WHY do you do things but also the HOW. and that requires GREAT GOVERNANCE.
Great governance will enable you to devise clear and strong business values, help you create a positive, truly inclusive culture that fosters and supports innovation, creativity & seamless accountability. This should be sacrosanct to the foundations of your brand, business or community, not just because it's the right thing to do but because it's required to give your brand or business any sort of future. It's not just part of our existence it's also part of yours.
We commit to helping every business be truly purposeful while also being profitable and that's not just a marketing task. We will help you create a business to be proud of and fit for the future, of that which is now.
Our functions...
We can work with you in two ways:
We create strategies and ideas for you within our brand, marketing, cultural consultancy, and we begin with research then we move to creating an organising idea and then finally we can create or help you take the platform to market and help you maintain it.
or
We generate and incubate great ideas and deliver them to proof of concept then we pass them on to you.
And finally, we can work with you as a consultancy or fractionally into your business.
Important stuff
For enquiries contact: Arlene Mulvaney Haslett
arlene@wiseheartcommunications.com
Humbleyodhas is a brand of Wise Heart Communications / Company reg: 9762272.